Digital Marketing

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference, engage with customers and increase sales through various digital marketing techniques

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Digital Content

s the tools and channels that make up the digital advertising ecosystem continue to evolve and grow more diverse, it seems many brand marketers and agencies are feeling left behind. The success of your digital strategy depends on your ability to understand your customer. That understanding is what allows you to deliver the right content at the right time through the right channel

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Digital Marketing Analytics

Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns.

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Areas of Expertise

Marketing Database

Data is big business in marketing. No successful company can escape from the need to track their performance and make decisions based on data.The question you need to answer is what data matters and what doesn’t.

Campaign Management

 Digital marketing, which continues to be integrated with campaign management, includes addressable branding/advertising, contextual marketing and transactional marketing. Digital marketing extends the marketing process through channels such as the Web, video, mobile and social applications, point-of-sale terminals, digital signage and kiosks.

Digital Media

Digital Media is a blend of technology and content, and building digital media products requires teams of professionals with diverse skills, including technical skills, artistic skills, analytical and production coordination skills. All of these skills need to be balanced on a team, with all team members focused on creating the best user experience.

Personalization

Personalization, sometimes known as customization, consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising

Customer Experience

In commerce, customer experience is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction is made up of three parts: the customer journey, the brand touchpoints the customer interacts with, and the environments the customer experiences during their experience. A good customer experience means that the individual’s experience during all points of contact matches the individual’s expectations. Gartner asserts the importance of managing the customer’s experience

Marketing Analytics

Digital marketing analytics is the translation of customer behavior into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns

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